
"We are humbled by the response we have received for Yureka and have to close the registrations early. The work now begins to ensure Yureka reaches everyone who wished for it. We have set out to disrupt and transform the smartphone experience and the support of our consumers only furthers our commitment towards creating a world of connected devices. Yureka has indeed ushered the revolution that is YuPlayGod and it only gets better from here," Micromax co-founder Rahul Sharma said.
Yu unveiled its first 4G device 'Yureka' for
Rs 8,999. The 4G device features Qualcomm Snapdragon 615 octacore processor and
64-bit multi-core CPU, 5.5-inch HD IPS display, and 2GB RAM, 16GB ROM, 12.5GB
memory (for apps and mass storage and expandable upto 32 GB), 13MP rear and 5MP
front camera and 2,500 mAh battery.
Focussed on the fast growing segment of tech
enthusiasts, the handset is the first device to be launched by Yu with Cyanogen
OS.
Based on Android operating system, CyanogenMod
offers features and options not found in the official firmware that is
distributed by most mobile device vendors.
According to research firm IDC, the smartphone
market in India grew at 84 percent year-on-year in the quarter ended June 2014
to 18.42 million units from 10.02 million units (in April-June 2013 quarter).
Korean handset maker Samsung led the smartphone market with 29 percent share, followed by Micromax (18 percent), Karbonn (8 percent) and Lava (6 percent).
Korean handset maker Samsung led the smartphone market with 29 percent share, followed by Micromax (18 percent), Karbonn (8 percent) and Lava (6 percent).