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Friday, December 26, 2014

'Overwhelming response' forces Micromax's Yu to close registrations for Yureka smartphone early

Registrations for the Yu Yureka smartphone closed at 3pm on Wednesday, a day ahead of the previously announced deadline of Thursday, December 25.  The smartphone will go on sale on January 13 via Amazon, and will only be available for registered customers.

"We are humbled by the response we have received for Yureka and have to close the registrations early. The work now begins to ensure Yureka reaches everyone who wished for it. We have set out to disrupt and transform the smartphone experience and the support of our consumers only furthers our commitment towards creating a world of connected devices. Yureka has indeed ushered the revolution that is YuPlayGod and it only gets better from here," Micromax co-founder Rahul Sharma said. 
Yu unveiled its first 4G device 'Yureka' for Rs 8,999. The 4G device features Qualcomm Snapdragon 615 octacore processor and 64-bit multi-core CPU, 5.5-inch HD IPS display, and 2GB RAM, 16GB ROM, 12.5GB memory (for apps and mass storage and expandable upto 32 GB), 13MP rear and 5MP front camera and 2,500 mAh battery.
Focussed on the fast growing segment of tech enthusiasts, the handset is the first device to be launched by Yu with Cyanogen OS.
Based on Android operating system, CyanogenMod offers features and options not found in the official firmware that is distributed by most mobile device vendors.

According to research firm IDC, the smartphone market in India grew at 84 percent year-on-year in the quarter ended June 2014 to 18.42 million units from 10.02 million units (in April-June 2013 quarter).

Korean handset maker Samsung led the smartphone market with 29 percent share, followed by Micromax (18 percent), Karbonn (8 percent) and Lava (6 percent).
  


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